Main Article Content
Nowadays because of the vast of investigations and high level of technology, majority of investigators endeavour to apply appropriate methods in their research; in this case, focusing on research approaches assumed as one of the critical factors in the science world. In research methodology specifically in social science area, two approaches of qualitative and quantitative have been considered more. These approaches assumed as two practical and essential methods in most of investigations. Therefore, the purpose of current literature review is to distinguish the imperative comparison of quantitative and qualitative in the research methodology and determining the brilliant differences between these research factors. Furthermore, realizing the accurate approach and apply it in the correct way in every investigation is super important; then, the researchers endeavour to justify this essential fact for future studies.
Creswell, J.W. (2003). Research Design: Qualitative, Quantitative, and Mixed Method Approaches. Sage Publications, Thousand Oaks.
Fay, B. (1996). Contemporary philosophy of Social Science. Blackwell Publishers Inc, U.S.A.
Hopkins, D. (2008). A Teacher’s Guide to Classroom Research. Maidenhead: Open
Hughes, J. (1987). The Philosophy of Social Research. Longman Singapore Publishers (Pte) Ltd, Singapore.
Insights, A. (2009). Researching in Organizations - Philosophical Requirements, 1, 1-3.
Leedy, P., & Ormrod, J. E. (2010), Practical Research: Planning and Design (10th ed). Pearson.
Mautner, T. (2005). The Penguin Dictionary of Philosophy. Penguin Books.
Morse, J. M., Swanson, J. M., & Kuzel, A. J. (2001). The Nature of Qualitative Evidence. Thousand Oaks: Sage.
Neuman, W. L. (2006). Social Research Methods: Qualitative and Quantitative Approaches. Pearson, The University of Michigan.
Randall, W.S., Gravier, M., & Prybutok, V. R. (2011). Connection, trust, and commitment: Dimensions of co-creation? Journal of Strategic Marketing, 19(1), 3-24.
Randy, C., & McKenzie, J. F (2011), Health promotion and education research method (2nd ed.). udbury, Mass: Jones and Bartlett Publisher.
Schwandt, T. A. (2001). Dictionary of qualitative inquiry (2nd ed.). Thousand Oaks, CA: Sage.
Sayer, A. (1992). Method in social science: A realist approach (2nd ed.). London: Routledge.
Thorpe, R., & Holt, R. (2008). The Sage dictionary of qualitative management research. London: Sage.
Uddin, M., & Hamiduzzaman, M. (2009). The Philosophy of Science in Social Research. The Journal of International Social Research, 2(6), 654-664.
Wood, M. (2010). Are ‘Qualitative’ and ‘Quantitative’ Useful Terms for Describing Research? Methodological Innovations Online, 5(1), 56-71.